As business owners, we are relentless, determined, and eager to step up in every challenge thrown our way.

I got into business quite early, starting a DJ and entertainment business at the age of 16, getting friends and family to drive the equipment and I to parties.

My business journey took me from studying Entrepreneurship at university, to co-founding online digital marketing companies, to investing in software startups and advising budding entrepreneurs.

Along the way, I’ve mentored, coached or inadvertently helped over a thousand business owners in areas of SaaS, online marketing, e-commerce, project management and more.

How I approached building wealth back then was very different to how it is now.

Every bit of profit I made would go into investing in another business or doubling down on more growth. In total, I have personally invested almost a million dollars in acquiring and investing in various businesses. And this was the skill I spent a decade mastering.

However, running multiple start-up businesses at once took a massive chunk of my time. But the bigger reality that hit me hard was that businesses fluctuate, they can be demanding and they are reliant on good people – who come and go.

There’s no guarantee that each business will last. And, when a business starts to struggle, the first people to not earn are the founders and investors.

So, I realised that if all my energy is focused on just business, how do my wife and I get stability outside of it?

This seemingly difficult question led me to pivot towards leveraging my businesses to grow my personal wealth.

Ultimately, this approach allows me to build my personal wealth in preparation for a future when I may no longer be able to (or want to) draw profits from my businesses.

So let me ask you this question: Are you playing the game of Business to ‘Win’ or ‘Not to Lose’?